Handmade Genuine
Handmade Genuine
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 17 20 Genuine Black Onyx QuartzNecklace Earring Set  US $.99
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 17 19 Genuine Leopardskin Jasper Necklace Earring Set US $.99
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 17 20 Genuine Pendant Tigers Eye Necklace Earring Set US $.99
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 17 20 Genuine Red Agate Disk Necklace Earring Set US $.99
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 17 20 Genuine Jasper Beaded Necklace Earrings Set US $.99
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 17 20 Genuine Pink Quartz Necklace Earring Set US $.99
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 17 20 Genuine Golden Quartz Necklace Earring Set US $.99
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 CRYSTAL DROP EARRINGS HAND MADE US $15.00
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 Hand Crafted Turquoise 925 Bali Silver Earrings T6 US $14.00 |
 HANDMADE EARTHY FALL GEMSTONE STERLING NECKLACE US $35.00
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 Pink black rhodonite gemstone sterling silver earrings US $4.00
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 Golden tiger eye gemstones sterling silver earrings US $4.00
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 Blue lapis lazuli pearls sterling silver earrings US $4.00
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 Blue lapis lazuli gemstones sterling silver earrings US $4.00
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 Fluorite gemstones hairstick hair stick pin kanzashi US $3.00
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 Purple green stripe fluorite sterling silver earrings US $4.00
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 Natural blue ocean coral sterling silver earrings US $4.00
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 Carnelian gemstone drops sterling silver earrings US $4.00
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 Lapis moonstone sterling silver earrings pendant set US $9.99
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 Pretty garnet gemstone drops sterling silver earrings US $4.00
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 LONG 120CM 48 GENUINE PEARL CLAY FLWER BEADED NECKLACE US $.95
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 STERLING GENUINE RED RUBY RUBIES HUGE CROSS PENDANT US $45.00
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 Vintage Sterling Silver Bear Pendant W Necklace US $7.49
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 Genuine Chrome Hearts Ring 925 Sterling Silver Rare US $225.00
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 925 Silver BLACK STAR Handmade Dangle Earrings 37CM US $6.50
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 CARNELIAN Flower Handmade Necklace w Pearls Citrine US $39.99
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 $1350 REAL RUBY 18K Y GOLD EARRINGS GEMSTONE JEWELRY US $119.99
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 $4580 5608ct REAL RUBY 18K GOLD BRACELET JEWELRY NR US $299.99
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 100 Genuine Hematite and Silver Heart Wrap Bracelet US $10.51
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 Champagne Quartz Gem Genuine Sterling Silver Fine Ring US $39.99
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 OLIVE GREEN SEED BEADED EAGLE BIB NECKLACE EARRINGS SET US $9.99
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 925 Silver RAINBOW MOONSTONE HANDMADE Earrings 38CM US $7.99
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 $1580 REAL BLUE SAPPHIRE 18K GOLD EARRINGS JEWELRY NR US $99.99
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 Ethnic Hemp Leather Bracelet Wristband Womens Dragonfly US $6.99
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 STERLING SILVER OM LECTION PRAYER WHEEL PENDANT US $7.99
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 LARGE STERLING SILVER BLACK ONYX EYES SNAKE RING US $15.99
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 Surfer Leather Bracelet Wristband Cuff Mens Womens FL US $6.99
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 925 Silver GREEN ONYX HANDMADE Dangle Earrings 26CM US $7.50
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 Handcrafted 9ct Gold Ammolite pendant NEW US $182.86
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 Swarovski crystal pearl earrings 10mm powder rose US $9.00
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 GENUINE ROBIN EGG Blue TURQUOISE BEAD Pendant NECKLACE US $15.98
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 925 Silver Real GARNET Handmade Dangle Earrings 35CM US $7.99
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 Leather Black 4 Straps Cuff Wristband Bracelet NBW NEW US $12.99
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 Leather Black Multiple Straps Wristband Cuff Bracelet US $12.99
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 Leather Brown Buckle Cuff Wristband Bracelet NBW NEW US $5.99
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 Leather Brown Platted Cuff Wristband Bracelet NBW NEW US $8.99
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 Leather Black Platted Cuff Wristband Bracelet NBW NEW US $9.99
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 Leather Brown Multiple Straps Wristband Cuff Bracelet US $12.99
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 RARE LONG 120CM 48 GENUINE PEARL CLAY BEADED NECKLACE US $9.98
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 STUNNING LONG 2 ROW 30 76CM PEARL CLAY BEADED NECKLACE US $9.98
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Tell A Story To Sell Handmade Soap
Marketing experts tell us that marketing is about creating a need, a genuine need. When selling handmade products the same principles apply. Do you have a product that is natural, organic, made by local artisans? If you do, there is a story here that can fulfill a need.
Customers feel the need to be connected to the local community and want to be supporting local artists, crafters, and ecologically sustainable businesses. If you make your crafts in the community in which you are selling them, then you can qualify as a local ecological sustainable business. Handmade soap can contain both soybean and corn oils which are grown right here in the Midwest and support local farmers. This could be a natural selling point for local products.
When customers approach you about your products, the dry facts will never entice a customer to buy as much as a good story. I wrote a press release about how my soap helps mid-western farmers because we use American ingredients and I got an order from such a farmer who saw the press release in his local town newspaper. Integrating this story into your sales pitch is much more interesting than just saying "I'm helping the farmers and the environment with my products". Good stories show the desired results in action without any lecturing or condescension.
Also tout the attributes of your crafts that make them different from mass produced products. Once again tell a story. "We have a customer who was suffering terribly from a skin irritation, they tried our soap and within one week the irritation had been reduced significantly". Or "the main ingredient in our soap that helped my mom's rash is the shea butter we use, which is known for its healing properties". In both cases you are fulfilling a need by telling story. Many potential customers in the handmade soap market have some type of skin malady that could be exacerbated by the use of commercial soap. Good handmade soap is product that easily fulfills both genuine and perceived needs. The need for soft skin and to smell clean and fresh might not be as pressing as clearing up a rash. For some customers it might be more pressing. If you can tap into this need, then a sale is likely.
A really nice source of good stories is your current customers. Ask them to submit stories and testimonials about your crafts. You could give them a mention in your flyers or on your website. These stories appear too be genuine, when a name is attached and a specific occurrence is sited. I have found customers to be an endless source of great information.
About the Author
Jeffrey Dorrian is the webmaster at www.soap-loaf.com. Selling premium handcrafted soap and wholesale bath salts.
