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Wonderful Chinese Clothing - Chenghai Sweater Flowers Are Blooming

Textile and garment industry has always been a traditional pillar industry in Shantou City, Shantou City is the export-quality products. The Chenghai sweater textile and garment industry in order to process the main output of the industry output value accounted for 70%, especially women's fashion, both the introduction of Western cultural ideas trendy clothes, but also highlights the Chaozhou-Shantou Artex traditional embroidery techniques, so that the artistic value and the pragmatic function of integration decent, unique, forming a distinctive "wave camp" style, winning a considerable market share and reputation at home and abroad customers.

Fusion "Cheyne-craft" Sweater radiate charm

Chenghai is the birthplace of one of the two Drawn, Drawn embroidery craft, has a long cultural history. Stitch, in the ingenuity of the Chao Shan Women's hands, a moment will be able to become one among the beautiful handicrafts. Whether teenage girl, or a few year-old old woman, and Chaoshan woman has an arts and crafts unique skills. Technology sweater, it is this "craft fertile soil" on the students come out of a Chinese clothing art wonderful work. In January 2004, Chenghai by China Textile Industry Association awarded the "China Technology sweater city" title, and was recognized as the national textile industry base cities (counties) industry cluster pilot one of the units. That same year, Cheng-Hua Street, also was named "Sweater professional town in Guangdong Province."

Since reform and opening, Chenghai make full use of overseas Chinese and labor resources, advantages, through "three and one compensation", to set up foreign-funded enterprises, the development of private enterprises, so that the rapid development of textile and garment industry, the industry has laid a sweater with technology features to non-public economy as the dominant, garment manufacturing mainly export-oriented foundation, gradually formed from the design, textiles, sewing, dyeing and finishing and packaging, selling one-stop industrial clusters has become a pillar industry in the region's industrial economy 1.

According to statistics, in 2008, Chenghai has a textile and garment production unit 1500, employing 70000 people, 8.0 billion total industrial output value, sales income 7.3 billion, profits and taxes totaling 6 billion yuan, accounting for the total region's industrial economy about one-sixth; apparel output reached 165 million, 60% exported to Europe, Hong Kong, Russia, the Middle East, Southeast Asia, East Asia, South America more than 50 countries (regions), export delivery value of 4.79 billion yuan (including off-site acquisition export 590 million U.S. dollars), accounting for the region's total export of industrial products 24%.

Chenghai textile and garment industries to non-public economy as the dominant, private enterprises accounted for 94% of the total number of industries and enterprises. In recent years, have emerged in Guangdong Chenghai Shi Cong Group, Ginch Group, gamma-mao Wool Fashion Co., Ltd., Guangdong, Guangdong Xiong Weaving Industry Co., Ltd., Guangdong mass Weaving Co., Ltd., Shantou, draco Wool Products Co., Ltd., Guangdong tai Industrial Co., Ltd., Chenghai Ogawa Wool Industry Co., Ltd., Wansheng Wool Factory Co., Ltd. Chenghai, Shantou, China Splendid Products Fashion Co., Ltd., Greenland wool Fashion Co., Ltd. Chenghai, Shantou letter to Thai-made Wool Dyeing Co., Ltd. Chenghai Restoration knitting bleaching and dyeing Co., Ltd. and a number of products, size, quantity and quality of the leading textile and garment enterprises, among which 63 enterprises above designated size, there are six hundred million, 50 million yuan to enterprises super 8.

Chenghai textile and garment industry in order to process sweater features, technical knitwear industry output value accounted for 70% of its women's fashion sweaters, but also in a unique style, in the knitwear sector, the dominance of. Ingenuity of the women making Chenghai sweater, in accordance with well-designed patterns, woven sweaters in the on-chip techniques using hand-embroidered patterns, hooks woven lace, string decorated bamboo, leather, glass beads and other ornaments to create a computer mechanical hard to replace , counterparts in the field difficult to follow the example of the "wave of faction" style of sweater styles, not only embodies the Chaoshan traditional embroidery skills Drawn essence, but also fusion of cultural ideas from overseas fashionable apparel. Chenghai process sweater has changed the traditional functions of the unity of warm sweater cold, making it four seasons Safe wear comfortable fashion. As the Chenghai sweater with an open and compatible with the idea of inspiration, style change 10000 1000 magic, strange things, finished fashion beauty, its unique cultural connotation, artistic value and practical function integration of decency, and even some of the artistic value of knitwear garments is also higher than the Sweater practical function, their dissemination out Chaoshan arts and cultural charm of infection with tens of thousands of consumers at home and abroad.

Local culture as a cornerstone in the forefront of brand development position

The more the more the nation is the world's, the Chaoshan local culture is the soul of the brand. Chenghai sweater attaches great importance to the local business culture as the cornerstone of brand development and continuously will belong to local cultural elements into the design of products, fashion will be noble and elegant style of traditional crafts and cultural integration into the Chaoshan to achieve a "tide processes of "Fashion features and the height of fashion, forming a region with a strong Chinese cultural characteristics of the clothing style; Chenghai textile and garment enterprises with a strong brand awareness and adhere to the" customer first, quality first, innovation first, integrity in business " The aim, according to SIO9000, SIO14000 and SA800 standards, down to earth, solidly improve the business management of the rules and regulations, improving the overall quality, so far, 53 enterprises passed the ISO9000 series of international quality standards system certification ; Chenghai leading textile and garment enterprises have also introduced multi-channel and train a group of fashion design talent, has a more than 1,000 high-quality professional design team. Innovative designer with a strong computer-aided design, so that Chenghai sweater style update process fast, varieties, and always walk in the forefront of fashion trends, JIN Qi, Hong-tai, male industry, mass, Wan Feng, Tien-hui, Annika, Luyianna, Qi Jin Na, Weiyi Na, the new Long new, blue fox, than Gilic, pear and some other well-known brands do stand out. Among them, Ginch clothing, tai sweater, Hung Yip sweaters and knitwear brand has entered the mass "Guangdong Province" ranks (well-known trademarks include: Ginch, Hung Yip, tai, mass, flu, Annika ); tai mass sweater sweater and was named "Guangdong famous brand." It is understood that in recent years, sweaters of Chenghai brand awareness, not only in Guangdong Province, is quite high throughout the country, and its honor in the country access to all the number of well-deserved in Guangdong Province is also among the best.

The development of industry clusters concerted government business enterprises

In March 2003, Chenghai was formally established on Textiles and Clothing Association. In recent years, trade associations, give full play to the association's co-ordination, self-discipline, education and mutual aid, strengthen government-business relationships and communication, and through the organization of business exchanges, visits, exhibitions and trade shows to participate in domestic and foreign products and so on, in business management, technical training to enhance the overall level of the industry, providing services and information, strengthen exchanges and cooperation between enterprises seek the support of government policies to address the difficulties of business in development for the region's textile and garment enterprises to provide full range of services, in order to Company erected to strengthen exchanges and transmission of information, providing business opportunities, overcome challenges, relationships, friendship platform. In order to textile and apparel industry has created a good investment operating environment, Chenghai District, the district government has issued "Regulations on accelerating the development of the views of the private economy" and "On the acceleration of industrial development and construction of industrial zones strong opinions", from the land development, park construction, the project introduction, industry support, fees remission, corporate finance, technological innovation, brand-driven, talent introduction, etc., and actively implemented a series of support and service measures, has founded the Ling-hoi industrial zone covers an area of 5,000 acres of textile and apparel industrial parks and logistics centers. Chenghai District, the District Government to support work of the association to fund the support of the Association held a "Chenghai Cup" 2007 wool knitting industry in Guangdong Province Flat Knitting Machine Tenders skills contest, funding to support the Society delegation to participate in domestic and foreign textile and apparel trade fair.

To further enhance the Chenghai knitwear industry characteristics and advantages in the industry, faced with the traditional manual, OEM production to mechanization, brand production opportunities and challenges for the transformation of a critical moment, Chenghai District, the District Government has set the guiding ideology of knitwear industry development objectives and major initiatives.

Guiding principle is: take the "city of China Arts and sweaters," an opportunity to strategically adjust the orientation of industrial development, and actively introduce advanced and applicable technology to transform and upgrade the level of industrial development, improve our region's textile industry, the overall quality and international competitiveness, and strive to Chenghai construction of the garment manufacturing industry into an international city.

Development Goals: Industry GDP average annual increase of more than 10% by the year 2010 reached 100 billion yuan, accounting for stability in the region the proportion of total industrial output value 18%; the industry average of 25 percent of industrial Zengjiazhishuai above; business volume of trademark registration in order to 10% average annual rate of increase, there are 10 marks (brands) into the provincial famous trademark, the state well-known trademarks, brand names the ranks of the provincial or national level.

Main measures are: the expansion of regional brand publicity, organizations use a collective trademark, the development of corporate brands, corporate brands and regional brands to form an interactive, promoting the integration of upgrading industrial clusters; to accelerate the pace of introduction of talents to strengthen the development of qualified personnel. On the one hand, Chenghai vocational schools in cooperation with the use of school positions, for the development of the industry much-needed job skills training personnel, on the other hand, with domestic professional schools should establish an interactive network, the introduction of multi-channel talent; construction industry, the development of public service system, the formation of a technical development, promotion, management, marketing, training, information, consulting, intellectual property, quality monitoring, modern logistics and e-commerce industry as a whole chain of all-round comprehensive service.

Industry associations in the future development also identified a clear idea: to enhance product development capabilities, make full use of domestic and foreign new fibers, fabrics, improve product quality and grade, adjust and optimize the product mix, and take high-end line, increase product added value; guide enterprises to participate in international and domestic exhibition, play regional brand strengths to expand in Southeast Asia and other emerging markets and domestic markets; technological transformation, the introduction of automatic computer knitting knitting machine, to improve the textile dyeing and finishing equipment, equipment, automation and the level of automation, which provides quality and reducing consumption, energy-saving emission reduction, to achieve cleaner production standards; strengthen its cooperation with colleges and research units in textiles and clothing exchange, from the scientific and technological innovation, product development, business management, marketing concepts and strategies for training staff, improve the overall quality, striving to have the international influence of the independent brands and enhance core competitiveness, so that enterprises achieve sustained and healthy development.

Chenghai process sweater is Chaoshan traditional craft and modern culture, the perfect fusion of classic dress is Chaoshan Ren wisdom, pioneering and innovative spirit of the physical and chemical performance, it is exquisite stitch, beautiful, conveys, the interpretation of the Chao Shanren of "America "The pursuit and longing, which is open land in the eastern one Meiyan, exotic flower craft, its charm, its glory, is written in the Chinese clothing culture is the most unique and most beautiful chapter.
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This entry was posted on Saturday, October 3rd, 2009 at 9:40 am and is filed under Beaded Jewelry. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.